A. Story for Kitchen Knife development
- The Stone Age(bone, calcareous kitchen ware)
- The Bronze Age(Bronze Kitchen ware)
- The Iron Age ( Iron Kitchen ware)
- Modern Time(Steel, stainless Kitchen ware)
- New Time( Kingstone Kitchen ware)
From “one piece” to “one unit”, from “have” to “ Durability”, the kitchen ware was developing rapidly with our world.
B. Kingstone cutlery- Guide Kitchen ware into hands enjoy age
Shredding Bone easily, light and save effort, protect your skin, protect out oil, let you enjoy kitchen.
More than 40 years of unremitting efforts, full research of all kinds of hand type characteristics, developed a series of household cookers, make all kinds of people's hand a perfect fit, perfect hold feeling, the one and only in the world.
C. Three-steps Brand Strategy
STEP 1
Through the corporation with TIVI shopping, we got market reputation and delivery our concept “ most enjoyable knife in the world”.
STEP 2
Cover east china by many locations shppe.
STEP 3
Kingstone corporate with CCTV advertisement, attracting agency through country wide, in order to occupy market.